Being a journalist for the last 27 years, covering issues in my own country, Egypt, and other parts of the world, I have to admit that I always belonged to a generation that believed, until recently, that the sole and pivotal role of traditional media was in effecting social and political change. Of course, such changes could be for the worse, in situations where traditional media failed to be free and independent, as today’s environment in Egypt, or for the better, in situations where media is independent. I must admit that it took me many years to believe in the ability, efficiency and effectiveness of social media to effect such positive changes.